. >> reporter: we also heard friday from jim and john harbaugh, the two coaching brothers scheduled to face off on sunday. >> for the side that comes up short, it's going to be a bitter disappointment. that's the way it works. that's how football works, that's how life is and we understand that. >> go niners. >> niners. >> reporter: 150,000 fans are here this weekend. the biggest tourist season this city has ever seen. the super bowl surrounded by mardi gras. >> this is great city. needness toless needness to say what happened with katrina they came back. this is awesome. >> reporter: quint davis is the supervisor of super bowl boulevard. now they're really here. >> yes. now they're pouring in. >> reporter: for new orleans. >> we survived katrina. we survived the oil spill. you can't calculate the value of me being here talking to you about new orleans, that new orleans -- wherever the super bowl goes, it's the center of the world for four days 24 hours day. that's invaluable. that means so much to us to let people know new orleans is what they thought it was before the best city in am